Cool Tools for Recruitment Marketing

Aug 8, 2018 10:07:00 AM / by Chris Russell

I recently put together a list of cool tools for employers and recruiters to use as part of their recruitment marketing efforts. In this short podcast I will break down each one that will make your job marketing better.


[audio mp3=""][/audio]

  • - animate 100 characters of text into 6 second video. Free for iOS.
  • - another app, Ripl is a marketing tool in your pocket. Its free for iOS and Android but I pay 10 per month for extra features more templates + add your logo) Turn pictures into video which is great for jobs.
  • Repost for Instagram - repost other people’s content from Instagram. Get it here.
  • HelloBar - use it to highlight a call to action such as a job of the week, news or collect emails. Can be set to appear at top or bottom of your site. After a few secs or even if they try to leave. Download it here.
  • Mailchimp (free for first 2,000 emails) will get you started with your email marketing. Start a candidate newsletter.
  • Statcounter - simple web statistics...if you seeking a simple web stats tool statcounter may be of interest to you. It’s a simple tool vs google analytics. Understand where your candidates are coming from. Go to
  • Kingsumo - Grow your email list through Viral Giveaways...this free tool makes it easy to grow your lists or followers through a giveaway or contest that you run.
  • Bayard Advertising has made an employer brand calculator
  • JobStories - webinars for jobs help give candidates insights into life and jobs at your company.
  • BONUS Tool: Emissary for text recruiting. Add text reminders to your job descriptions.
  • BONUS Tool: Jobstories are "webinars for jobs".

Subscribe to the RecTech podcast on iTunes or Google Play

Chris Russell

Written by Chris Russell

Chris Russell, whom Joe Stubblebine (CRO at Lensa) describes as “the mad scientist of online recruiting" our firm was founded in 2015. The mad scientist badge is one Chris wears with pride due to his continuous experimentation in the online recruiting space. From new job boards to recruiting apps to popular podcasts, the art of bringing together employer and job seeker is a constant thought inside his head.

LinkedIn   Twitter   Facebook   YouTube    Instagram


1-800-727-1227   |

© 2021 LRP Publications | Produced by Human Resource Executive® Magazine and LRP Publications