The shrinking pool of available talent is making it difficult for companies to attract and retain top talent. Quit rates are up, and employers are being forced to raise wages, perks and benefits in an effort to better attract candidates. But it should be no surprise to find the companies themselves may still be their own worst enemy.

Maren Hogan, founder and CEO of Red Branch Media shares her thoughts on the HR tech selection process, the employee experience and HR's evolving role.