In recent years, the use of recruitment technology has helped enhance HR professionals’ ability to perform their job duties and hire talented people who can help their organizations thrive. In this article, we’ll touch on some of the ways technology is being used in the recruiting and selection process and some of the trends going forward.
Examples of Technology in the Recruiting and Selection Process
From identifying staffing needs to onboarding a new hire, technology can be used throughout the entire recruitment process and now plays a crucial role in helping organizations find the right talent to grow their business.
Technology can be used in the recruitment process to:
Using Technology to Remove Bias in Job Descriptions
A research article published in the Journal of Personality and Psychology by Danielle Gaucher and Justin Friesen found that women were less likely to apply to jobs that had titles and/or descriptions including “masculine-themed” language such as “active”, “adventurous”, “driven”, “independent” and “lead”. Technology can be used to help eliminate this and other types of unconscious bias that ultimately affects both job posters and potential candidates.
Software is being used to uncover key phrases and spot biases when writing job listings. The technology can highlight strengths and weaknesses within a job posting while someone is actively writing it. These sorts of advancements help promote a more inclusive work environment and diverse workforce.
Using Social Media to Promote Job Listings
It’s common practice to post jobs on your company's website and even through online career sites, but what many recruiters aren’t using actively is the power of social media to promote their job openings.
Social media platforms like Twitter, Facebook and LinkedIn are all effective ways to recruit qualified candidates. These platforms allow recruiters to directly identify and contact potential candidates who may qualify for open and future positions.
Many platforms have both free and paid options, and utilizing multiple platforms is crucial for success. Having separate employment accounts that work alongside your main corporate accounts keeps the information separate and on point to potential candidates. Best practice would be to regularly post items that pertain to corporate culture, local community involvement, open positions and how to apply.
Using Resume Screening Software to Filter Applicants
An Applicant Tracking System (or ATS) can collect, scan and sort thousands of resumes and help filter out any applicants who don’t meet particular requirements set by an employer. Using an ATS allows recruiters to spend less time reading resumes of unqualified candidates and more time working directly with potential candidates who meet the criteria required for the position.
An ATS also allows recruiters to post to multiple job boards at once, provides a central location for all applicants’ resumes and applications, allows for easy interview scheduling, and enables collaborative hiring through sharing of notes and profiles.
How Technology Is Enhancing the Interview Process
Advancements in technology, such as video interviewing, help companies streamline the interview process and reduce the overall time to fill.
For example, preliminary interviews can be done by on-demand, one-way interviews to replace the often inefficient process of phone interviews, saving recruiters time. These types of interviews involve the applicant watching pre-recorded questions and then recording and submitting their answers back to the recruiter in a video format.
After preliminary interviews are completed and the candidate screening has moved on to the formal interview, a two-way video interview can take place where both the applicant and recruiter can talk in real time. These interviews can also be recorded and shared with the hiring team to ensure that nothing was missed and that biases are reduced.
This doesn’t mean just jumping on your favorite cloud-based video communication app. Both one-way and two-way interviewing should be carried out via a dedicated video interview recruiting software that has functionalities such as scheduling automation, ability to share results with others in the organization, scoring and ranking system, and scalability of the platform which ultimately help streamline the recruitment process
Technology Speeds Up the Process from Candidate to Employee
ATS and other recruiting software can help provide a positive candidate experience by reducing the time it takes to go from application to hire. Many of these tools have technology features that allow for real-time offers and one-click offer acceptances. And because most applicants you identify as top talent are most likely top talent at other companies as well, having a process that quickly provides offers and ease of acceptance can help you land the perfect new hire before the competition does.
Job seekers appreciate this process too. Top reasons candidates turn down offers include already accepting another job or disliking a lengthy hiring process. Having the right technology solution in place helps both a company and prospects speed up the process from candidate to employee.
Using Technology to Onboard New Employees
In our AI in HR article, we discussed how artificial intelligence like virtual assistants are helping new hires feel welcome and empowered to do amazing work from day one. Good onboarding sets up new employees for success and has the potential to increase retention and productivity.
Helping employees with new hire paperwork, ensuring they have the right documentation for compliance and setting up meetings with team members are just a few of the tasks that virtual assistant technology can do to help assist HR with new hires. This doesn’t replace the personalized touch that new hires need, but it can greatly reduce the amount of administrative tasks that HR handles for each new hire the company brings on board.
As you can see, technology plays a crucial role in today’s recruitment process. From writing better job descriptions to onboarding new hires, HR technology helps build a strong company culture and employer branding for those seeking to work there. This can be the advantage your company needs to land the top talent that helps the company grow to new heights. To see the latest recruitment technology, join us for this year’s HR Technology Conference and Exposition®.