I recently put together a list of cool tools for employers and recruiters to use as part of their recruitment marketing efforts. In this short podcast I will break down each one that will make your job marketing better.
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Legend.im – animate 100 characters of text into 6 second video. Free for iOS.
Ripl.com – another app, Ripl is a marketing tool in your pocket. Its free for iOS and Android but I pay 10 per month for extra features more templates + add your logo) Turn pictures into video which is great for jobs.
HelloBar – use it to highlight a call to action such as a job of the week, news or collect emails. Can be set to appear at top or bottom of your site. After a few secs or even if they try to leave. Download it here.
Mailchimp (free for first 2,000 emails) will get you started with your email marketing. Start a candidate newsletter.
Statcounter – simple web statistics…if you seeking a simple web stats tool statcounter may be of interest to you. It’s a simple tool vs google analytics. Understand where your candidates are coming from. Go to statcounter.com.
Kingsumo – Grow your email list through Viral Giveaways…this free tool makes it easy to grow your lists or followers through a giveaway or contest that you run.
Chris Russell is a digital recruiting expert with nearly 20 years experience in the online recruiting world. He began his career as a job board owner where he first learned the craft of attracting talent online. He's also a former corporate recruiter with real world experience.
Since his career began in 1999 he has constantly been experimenting with how to connect employers through technology. That's how he earned the nickname of the 'mad scientist of online recruiting'.
Today he runs a recruitment technology consultancy RecTechMedia where he advises both employers and vendors on how to attract candidates or clients. He blogs frequently on his news site, RecruitingHeadlines.com, podcasts weekly for a show called “RecTech” and conducts live video training on recruitment marketing tools and tactics.
Connect with him on Twitter or Linkedin.